1a:I[697567,["/_next/static/chunks/3xykc9mjawrf5.js","/_next/static/chunks/0l79sfhuhk1mq.js","/_next/static/chunks/10kmjvesg6a12.js","/_next/static/chunks/1b1g-uiy1fbrc.js","/_next/static/chunks/028fzvexc29mf.js","/_next/static/chunks/1hzgaig9hg2_7.js","/_next/static/chunks/3gcjc0ffg4qmz.js","/_next/static/chunks/0xz4n3uf-n0ny.js","/_next/static/chunks/3rcyfm64aay0y.js","/_next/static/chunks/3-vxzfw30t5zy.js","/_next/static/chunks/3yh_935768u1j.js","/_next/static/chunks/10zja1e9vkecs.js","/_next/static/chunks/1uxtdphxkrvaj.js","/_next/static/chunks/12k02gdid1197.js"],"PublicReportViewer"] 1b:T1c51,

Decision lensAggregate Survey dimensions only.

Gender Category usage

Lead concept

LoadingAwaiting signal

Portfolio score

0Weighted decision index

Top-2 appeal

0%Lead concept

Recommendation

0Personal-use NPS

Value expectation

$0Loading responses

Portfolio priority

Decision index by concept

Appeal 50%, purchase fit 30%, NPS 20%

Signal quality

Appeal, purchase fit and advocacy

Value map

Appeal versus expected price

Portfolio scorecard

Investment readiness

Matched base 0

Concept	Decision	Appeal T2B	Purchase fit T2B	Price	Best channel
Aurora	Loading	0%	0%	$0	Loading
Beacon	Loading	0%	0%	$0	Loading
Compass	Loading	0%	0%	$0	Loading
Ember	Loading	0%	0%	$0	Loading
Drift	Loading	0%	0%	$0	Loading

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} .filter-copy { display: grid; flex: 1; gap: 2px; font-size: 13px; } .filter-copy span { color: #5f6968; } .filter-bar label { display: grid; gap: 5px; min-width: 170px; color: #5d6968; font-size: 12px; font-weight: 600; } .filter-bar select { height: 34px; border: 1px solid #b9c6c3; border-radius: 0; background: #fbfaf7; color: #293032; padding: 0 9px; } .metric-strip { display: grid; grid-template-columns: repeat(5, minmax(0, 1fr)); margin-top: 20px; border-top: 1px solid #293032; border-bottom: 1px solid #cfcfc8; } .metric-strip article { min-width: 0; padding: 16px 18px; border-right: 1px solid #cfcfc8; } .metric-strip article:first-child { padding-left: 0; } .metric-strip article:last-child { border-right: 0; } .metric-strip p { color: #5f6968; } .metric-strip strong { display: block; overflow: hidden; margin: 7px 0 4px; color: #293032; font-size: 27px; line-height: 1; letter-spacing: -.04em; text-overflow: ellipsis; white-space: nowrap; } .metric-strip span { color: #5f6968; font-size: 11px; } .dashboard-page { padding-top: 20px; } .decision-layout { display: grid; grid-template-columns: minmax(0, 1.7fr) minmax(270px, .72fr); gap: 28px; } .analysis-panel { min-width: 0; padding: 0; border-top: 1px solid #293032; background: transparent; } .panel-head { align-items: start; padding: 14px 0 0; } .panel-head h2, .recommendation-panel h2, .audience-note h2 { margin: 5px 0 0; color: #293032; font-size: 20px; line-height: 1.15; letter-spacing: -.025em; } .formula, .base-note { color: #5f6968; font-size: 11px; text-align: right; } .chart { width: 100%; height: 340px; margin-top: 8px; overflow: hidden; } .chart > svg { display: block; width: 100%; height: 100%; } .chart-large { height: 400px; } .recommendation-panel { display: flex; flex-direction: column; min-height: 445px; padding: 18px; color: #f4f2ed; background: #293032; } .recommendation-panel .section-label { color: #8dd5ce; } .recommendation-panel h2 { color: #f4f2ed; margin-top: 26px; font-size: 29px; } .recommendation-panel > p:not(.section-label) { margin: 12px 0 auto; color: #c8d0ce; font-size: 13px; line-height: 1.6; } .decision-strip { display: grid; grid-template-columns: 42px 1fr; gap: 10px; margin-top: 15px; padding-top: 13px; border-top: 1px solid #65706e; } .decision-strip span { color: #8dd5ce; font-size: 11px; font-weight: 650; } .decision-strip strong { font-size: 12px; line-height: 1.45; } .portfolio-layout { display: grid; grid-template-columns: minmax(0, 1.35fr) minmax(0, 1fr); gap: 28px; } .value-panel { margin-top: 54px; } .scorecard-panel { margin-top: 28px; } .scorecard-wrap { overflow-x: auto; margin-top: 14px; } .scorecard { width: 100%; min-width: 900px; border-collapse: collapse; color: #293032; font-size: 12px; } .scorecard th { padding: 9px 10px; color: #5f6968; border-bottom: 1px solid #bfc3be; text-align: right; font-size: 10px; font-weight: 650; } .scorecard th:first-child, .scorecard td:first-child { text-align: left; } .scorecard td { padding: 12px 10px; border-bottom: 1px solid #deded6; text-align: right; font-variant-numeric: tabular-nums; } .scorecard tbody tr:first-child { background: #e7f0ed; } .scorecard td:nth-child(2) { color: #0f706e; font-weight: 700; } .concept-swatch { display: inline-block; width: 8px; height: 8px; margin-right: 8px; border-radius: 50%; } .swatch-1 { background: #167a78; }.swatch-2 { background: #7d5f94; }.swatch-3 { background: #b66d43; }.swatch-4 { background: #527b97; }.swatch-5 { background: #8b8d63; } .audience-layout { display: grid; grid-template-columns: minmax(0, 1.7fr) minmax(280px, .72fr); gap: 28px; } .audience-note { align-self: start; margin-top: 54px; padding: 20px 0; border-top: 1px solid #293032; } .audience-note h2 { font-size: 27px; } .audience-note > p:not(.section-label) { color: #5d6968; font-size: 14px; line-height: 1.6; } .audience-note button { margin-top: 10px; } footer { margin-top: 28px; padding-top: 12px; border-top: 1px solid #cfcfc8; color: #5f6968; font-size: 11px; } @media (max-width: 1023px) { .executive-dashboard { padding: 18px; }.masthead-copy, .filter-bar { align-items: start; flex-direction: column; }.artifact-links { justify-content: start; }.filter-bar label { width: 100%; }.metric-strip { grid-template-columns: repeat(2, minmax(0, 1fr)); }.metric-strip article:nth-child(2n) { border-right: 0; }.metric-strip article:first-child { padding-left: 18px; }.decision-layout, .portfolio-layout, .audience-layout { grid-template-columns: 1fr; }.value-panel, .audience-note { margin-top: 0; }.chart-large { height: 340px; } } @media (max-width: 640px) { .executive-dashboard { padding: 14px; }.masthead-row { align-items: start; flex-direction: column; gap: 12px; }.report-tabs { width: 100%; overflow-x: auto; }.metric-strip { grid-template-columns: 1fr; }.metric-strip article, .metric-strip article:first-child { padding: 14px 0; border-right: 0; border-bottom: 1px solid #deded6; }.metric-strip article:last-child { border-bottom: 0; }.masthead h1 { font-size: 34px; }.chart, .chart-large { height: 300px; } footer { align-items: start; flex-direction: column; gap: 6px; } } @media (prefers-reduced-motion: reduce) { *, *::before, *::after { scroll-behavior: auto !important; transition: none !important; animation: none !important; } }1d:T272f,if (!window.conceptExecutiveInlineReady) throw new Error("Dashboard inline scripts must run before the JS tab."); const CONCEPTS = [ { id: "1", name: "Aurora", color: "#167a78" }, { id: "2", name: "Beacon", color: "#7d5f94" }, { id: "3", name: "Compass", color: "#b66d43" }, { id: "4", name: "Drift", color: "#527b97" }, { id: "5", name: "Ember", color: "#8b8d63" } ]; const CHANNELS = { "1": "In-app card", "2": "Email", "3": "Short video", "4": "Advisor call" }; const TABLE_KEYS = ["question:Q4", ...CONCEPTS.flatMap(({ id }) => [ "question:Q6_" + id, "question:Q7_" + id + ":attr:3", "question:Q10_" + id, "question:Q11_" + id + ":attr:1", "question:Q12_" + id ])]; const byId = (id) => document.getElementById(id); const firstCell = (row) => row?.cells?.[0]; const tableByKey = (tables, key) => tables.find((item) => item.table.key === key); const optionPercent = (table, value) => firstCell(table?.rows?.find((row) => row.optionValue === String(value)))?.percent ?? 0; const ratingTop2 = (table) => firstCell(table?.rows?.find((row) => row.key === "rating:top:2"))?.percent ?? 0; const npsScore = (table) => firstCell(table?.rows?.find((row) => row.key === "nps:score"))?.scoreValue ?? 0; const numberMean = (table) => firstCell(table?.rows?.find((row) => row.key === "statistics"))?.statistics?.mean ?? 0; const dominantOption = (table) => (table?.rows ?? []).filter((row) => row.kind === "option").sort((a, b) => (firstCell(b)?.percent ?? 0) - (firstCell(a)?.percent ?? 0))[0]?.optionValue; const pct = (value) => Math.round(value) + "%"; const money = (value) => "$" + Number(value).toFixed(0); const signed = (value) => (value > 0 ? "+" : "") + Math.round(value); const decision = (score) => score >= 72 ? "Advance" : score >= 62 ? "Refine" : "Hold"; function renderChart(id, option) { const target = byId(id); if (!target) return; const existing = window.echarts.getInstanceByDom(target); const chart = existing || window.echarts.init(target, null, { renderer: "svg" }); chart.setOption({ aria: { enabled: true }, animation: false, textStyle: { fontFamily: "system-ui, sans-serif", color: "#364141" }, ...option }, true); } window.renderConceptExecutiveReport = async function () { const filters = {}; const gender = byId("gender-filter").value; const usage = byId("usage-filter").value; if (gender) filters["question:Q2"] = [gender]; if (usage) filters["question:SQ3"] = [usage]; const payload = await window.vibe.data.query({ queries: [{ id: "portfolio", tableKeys: TABLE_KEYS, filters }] }); const result = payload.results[0]; const tables = result.tables; const metrics = CONCEPTS.map((concept) => { const appealTable = tableByKey(tables, "question:Q6_" + concept.id); const fitTable = tableByKey(tables, "question:Q7_" + concept.id + ":attr:3"); const priceTable = tableByKey(tables, "question:Q10_" + concept.id); const npsTable = tableByKey(tables, "question:Q11_" + concept.id + ":attr:1"); const channelTable = tableByKey(tables, "question:Q12_" + concept.id); const appeal = optionPercent(appealTable, "1") + optionPercent(appealTable, "2"); const fit = ratingTop2(fitTable); const nps = npsScore(npsTable); const price = numberMean(priceTable); const score = Math.round(appeal * .5 + fit * .3 + ((nps + 100) / 2) * .2); return { ...concept, appeal, fit, nps, price, score, channel: CHANNELS[dominantOption(channelTable)] ?? "Unavailable", decision: decision(score) }; }).sort((a, b) => b.score - a.score); const lead = metrics[0]; const portfolioScore = Math.round(metrics.reduce((sum, item) => sum + item.score, 0) / metrics.length); const sampleCount = result.matched.persistedResponseCount + result.matched.simulationResponseCount; byId("sample-label").textContent = sampleCount + " qualified responses"; byId("lead-concept").textContent = lead.name; byId("lead-decision").textContent = lead.decision + " · Portfolio rank #1"; byId("portfolio-score").textContent = String(portfolioScore); byId("lead-appeal").textContent = pct(lead.appeal); byId("appeal-context").textContent = lead.name + " top-2 appeal"; byId("lead-nps").textContent = signed(lead.nps); byId("lead-price").textContent = money(lead.price); byId("base-note").textContent = "Matched base " + sampleCount + ". Concept bases reflect quota assignment."; byId("recommendation-title").textContent = "Advance " + lead.name; byId("recommendation-copy").textContent = lead.name + " leads the portfolio with a " + lead.score + " decision index, " + pct(lead.appeal) + " appeal and " + signed(lead.nps) + " NPS. Protect the core proposition while validating value communication."; byId("decision-now").textContent = "Fund a focused proposition and channel prototype for " + lead.name + "."; byId("decision-next").textContent = "Resolve purchase-fit friction before scaling beyond the lead audience."; for (const item of metrics) { byId("concept-" + item.id + "-decision").textContent = item.decision; byId("concept-" + item.id + "-score").textContent = String(item.score); byId("concept-" + item.id + "-appeal").textContent = pct(item.appeal); byId("concept-" + item.id + "-fit").textContent = pct(item.fit); byId("concept-" + item.id + "-nps").textContent = signed(item.nps); byId("concept-" + item.id + "-price").textContent = money(item.price); byId("concept-" + item.id + "-channel").textContent = item.channel; } renderChart("portfolio-chart", { grid: { left: 82, right: 32, top: 24, bottom: 32 }, xAxis: { type: "value", min: 0, max: 100, axisLabel: { formatter: "{value}" }, splitLine: { lineStyle: { color: "#d9ddda" } } }, yAxis: { type: "category", inverse: true, data: metrics.map((item) => item.name), axisTick: { show: false }, axisLine: { show: false } }, series: [{ type: "bar", data: metrics.map((item) => ({ value: item.score, itemStyle: { color: item.color } })), barWidth: 22, label: { show: true, position: "right", formatter: "{c}", fontWeight: 700, color: "#293032" } }] }); renderChart("signal-chart", { tooltip: { trigger: "axis" }, legend: { bottom: 0, data: ["Appeal T2B", "Purchase fit T2B", "NPS"] }, grid: { left: 42, right: 18, top: 28, bottom: 54 }, xAxis: { type: "category", data: metrics.map((item) => item.name), axisTick: { show: false } }, yAxis: [{ type: "value", min: 0, max: 100, splitLine: { lineStyle: { color: "#d9ddda" } } }, { type: "value", min: -100, max: 100, show: false }], series: [ { name: "Appeal T2B", type: "bar", data: metrics.map((item) => Math.round(item.appeal)), itemStyle: { color: "#167a78" } }, { name: "Purchase fit T2B", type: "bar", data: metrics.map((item) => Math.round(item.fit)), itemStyle: { color: "#a9c8c3" } }, { name: "NPS", type: "line", yAxisIndex: 1, data: metrics.map((item) => Math.round(item.nps)), lineStyle: { color: "#7d5f94", width: 3 }, itemStyle: { color: "#7d5f94" }, symbolSize: 7 } ] }); renderChart("value-chart", { tooltip: { formatter: (params) => params.data.name + "
Appeal " + params.value[0] + "%
Price $" + params.value[1] }, grid: { left: 52, right: 24, top: 24, bottom: 42 }, xAxis: { name: "Appeal T2B", min: 0, max: 100, axisLabel: { formatter: "{value}%" }, splitLine: { lineStyle: { color: "#d9ddda" } } }, yAxis: { name: "Monthly $", min: 0, splitLine: { lineStyle: { color: "#d9ddda" } } }, series: [{ type: "scatter", symbolSize: (value) => 18 + value[2] / 5, data: metrics.map((item) => ({ name: item.name, value: [Math.round(item.appeal), Math.round(item.price), item.score], itemStyle: { color: item.color }, label: { show: true, position: "top", formatter: item.name, color: "#293032", fontWeight: 700 } })) }] }); const touchpoints = (tableByKey(tables, "question:Q4")?.rows ?? []) .filter((row) => row.kind === "option") .map((row) => ({ label: row.label, value: firstCell(row)?.count ?? 0 })); renderChart("audience-chart", { grid: { left: 125, right: 28, top: 24, bottom: 28 }, xAxis: { type: "value", splitLine: { lineStyle: { color: "#d9ddda" } } }, yAxis: { type: "category", inverse: true, data: touchpoints.map((item) => item.label), axisTick: { show: false }, axisLine: { show: false } }, series: [{ type: "bar", data: touchpoints.map((item) => item.value), itemStyle: { color: "#167a78" }, label: { show: true, position: "right", color: "#293032" } }] }); }; byId("gender-filter").addEventListener("change", window.renderConceptExecutiveReport); byId("usage-filter").addEventListener("change", window.renderConceptExecutiveReport); const dashboardTabs = Array.from(document.querySelectorAll("[data-dashboard-tab]")); const dashboardPanels = Array.from(document.querySelectorAll("[data-dashboard-tab-panel]")); const tabCopy = { decision: ["Executive decision", "Choose the concept worth advancing."], portfolio: ["Portfolio comparison", "Compare the signals behind the decision."], audience: ["Audience lens", "Find the audience behind the lead."], }; const openDashboardTab = (tab) => { for (const panel of dashboardPanels) { if (panel.getAttribute("data-dashboard-tab-panel") === tab) panel.removeAttribute("hidden"); else panel.setAttribute("hidden", ""); } for (const button of dashboardTabs) button.setAttribute("aria-selected", String(button.getAttribute("data-dashboard-tab") === tab)); const copy = tabCopy[tab]; if (copy) { byId("masthead-kicker").textContent = copy[0]; byId("masthead-title").textContent = copy[1]; } void window.renderConceptExecutiveReport(); }; for (const button of dashboardTabs) button.addEventListener("click", () => openDashboardTab(button.getAttribute("data-dashboard-tab"))); for (const button of document.querySelectorAll("[data-vibe-navigation]")) button.addEventListener("click", () => window.vibe.navigation?.open({ kind: button.getAttribute("data-vibe-navigation"), id: button.getAttribute("data-vibe-navigation-id") })); void window.renderConceptExecutiveReport();6:["$","$L1a",null,{"token":"zhN3YEvSBHRQUDi7mlL4QC48FwemSj1ItwkG5HBBptI","artifactName":"Concept Test · Executive Decision","artifactType":"dashboard","statuses":["complete"],"dashboard":{"htmlSource":"$1b","cssSource":"$1c","jsSource":"$1d","runtimeDependencies":{"schemaVersion":1,"sourceDigest":"6703a2e13c03fb5055f85e9148543727eb6944c31e266d87f2ecb78775f7faa7","dependencies":[]}},"schema":{"tables":[{"key":"question:LANG","kind":"single-choice","label":"Select Language"},{"key":"question:SQ1","kind":"single-choice","label":"Consent
Please confirm that this demo respondent may continue."},{"key":"question:SQ2","kind":"number","label":"Age
Only respondents aged 20-59 enter the main concept test."},{"key":"question:Q2","kind":"single-choice","label":"Gender
Used with age band and concept cells for 3-way priority quota assignment."},{"key":"question:SQ3","kind":"single-choice","label":"Category usage
Category qualification and branch context."},{"key":"question:Q3","kind":"multi-choice","label":"Assigned concepts
Hidden auto-punch target based on quota helper assignment cells."},{"key":"question:Q4","kind":"multi-choice","label":"Touchpoints
Multi-select checkpoint before concept loops."},{"key":"question:Q6_4","kind":"single-choice","label":"Appeal for Concept D — Drift
How appealing is this concept?"},{"key":"question:Q7_4:attr:1","kind":"single-choice","label":"Ratings for Concept D — Drift
Rate several dimensions of the concept. · Uniqueness"},{"key":"question:Q7_4:attr:2","kind":"single-choice","label":"Ratings for Concept D — Drift
Rate several dimensions of the concept. · Credibility"},{"key":"question:Q7_4:attr:3","kind":"single-choice","label":"Ratings for Concept D — Drift
Rate several dimensions of the concept. · Purchase fit"},{"key":"question:Q8_4","kind":"ranking","label":"Rank strengths for Concept D — Drift
Rank the most important touchpoints for this concept."},{"key":"question:Q9_4","kind":"text","label":"Open feedback for Concept D — Drift
Explain what should be improved."},{"key":"question:Q10_4","kind":"number","label":"Price expectation for Concept D — Drift
Use a slider to provide an expected monthly price."},{"key":"question:Q11_4:attr:1","kind":"single-choice","label":"Recommendation for Concept D — Drift
Likelihood to recommend. · Personal use"},{"key":"question:Q11_4:attr:2","kind":"single-choice","label":"Recommendation for Concept D — Drift
Likelihood to recommend. · Family or team use"},{"key":"question:Q12_4","kind":"single-choice","label":"Best channel for Concept D — Drift
Choose the best introduction channel."},{"key":"question:Q13_4:attr:1","kind":"multi-choice","label":"Barriers for Concept D — Drift
Choose possible barriers by touchpoint. · First impression"},{"key":"question:Q13_4:attr:2","kind":"multi-choice","label":"Barriers for Concept D — Drift
Choose possible barriers by touchpoint. · Value clarity"},{"key":"question:Q13_4:attr:3","kind":"multi-choice","label":"Barriers for Concept D — Drift
Choose possible barriers by touchpoint. · Trust signal"},{"key":"question:Q13_4:attr:4","kind":"multi-choice","label":"Barriers for Concept D — Drift
Choose possible barriers by touchpoint. · Purchase motivation"},{"key":"question:Q13_4:attr:5","kind":"multi-choice","label":"Barriers for Concept D — Drift
Choose possible barriers by touchpoint. · Support need"},{"key":"question:Q14_4","kind":"date","label":"Likely adoption date for Concept D — Drift
Select a plausible adoption date."},{"key":"question:Q15_4:attr:1","kind":"number","label":"Allocate attention for Concept D — Drift
Use dial controls across three touchpoints. · Launch message"},{"key":"question:Q15_4:attr:2","kind":"number","label":"Allocate attention for Concept D — Drift
Use dial controls across three touchpoints. · Proof points"},{"key":"question:Q15_4:attr:3","kind":"number","label":"Allocate attention for Concept D — Drift
Use dial controls across three touchpoints. · Support offer"},{"key":"question:Q6_5","kind":"single-choice","label":"Appeal for Concept E — Ember
How appealing is this concept?"},{"key":"question:Q7_5:attr:1","kind":"single-choice","label":"Ratings for Concept E — Ember
Rate several dimensions of the concept. · Uniqueness"},{"key":"question:Q7_5:attr:2","kind":"single-choice","label":"Ratings for Concept E — Ember
Rate several dimensions of the concept. · Credibility"},{"key":"question:Q7_5:attr:3","kind":"single-choice","label":"Ratings for Concept E — Ember
Rate several dimensions of the concept. · Purchase fit"},{"key":"question:Q8_5","kind":"ranking","label":"Rank strengths for Concept E — Ember
Rank the most important touchpoints for this concept."},{"key":"question:Q9_5","kind":"text","label":"Open feedback for Concept E — Ember
Explain what should be improved."},{"key":"question:Q10_5","kind":"number","label":"Price expectation for Concept E — Ember
Use a slider to provide an expected monthly price."},{"key":"question:Q11_5:attr:1","kind":"single-choice","label":"Recommendation for Concept E — Ember
Likelihood to recommend. · Personal use"},{"key":"question:Q11_5:attr:2","kind":"single-choice","label":"Recommendation for Concept E — Ember
Likelihood to recommend. · Family or team use"},{"key":"question:Q12_5","kind":"single-choice","label":"Best channel for Concept E — Ember
Choose the best introduction channel."},{"key":"question:Q13_5:attr:1","kind":"multi-choice","label":"Barriers for Concept E — Ember
Choose possible barriers by touchpoint. · First impression"},{"key":"question:Q13_5:attr:2","kind":"multi-choice","label":"Barriers for Concept E — Ember
Choose possible barriers by touchpoint. · Value clarity"},{"key":"question:Q13_5:attr:3","kind":"multi-choice","label":"Barriers for Concept E — Ember
Choose possible barriers by touchpoint. · Trust signal"},{"key":"question:Q13_5:attr:4","kind":"multi-choice","label":"Barriers for Concept E — Ember
Choose possible barriers by touchpoint. · Purchase motivation"},{"key":"question:Q13_5:attr:5","kind":"multi-choice","label":"Barriers for Concept E — Ember
Choose possible barriers by touchpoint. · Support need"},{"key":"question:Q14_5","kind":"date","label":"Likely adoption date for Concept E — Ember
Select a plausible adoption date."},{"key":"question:Q15_5:attr:1","kind":"number","label":"Allocate attention for Concept E — Ember
Use dial controls across three touchpoints. · Launch message"},{"key":"question:Q15_5:attr:2","kind":"number","label":"Allocate attention for Concept E — Ember
Use dial controls across three touchpoints. · Proof points"},{"key":"question:Q15_5:attr:3","kind":"number","label":"Allocate attention for Concept E — Ember
Use dial controls across three touchpoints. · Support offer"},{"key":"question:Q6_1","kind":"single-choice","label":"Appeal for Concept A — Aurora
How appealing is this concept?"},{"key":"question:Q7_1:attr:1","kind":"single-choice","label":"Ratings for Concept A — Aurora
Rate several dimensions of the concept. · Uniqueness"},{"key":"question:Q7_1:attr:2","kind":"single-choice","label":"Ratings for Concept A — Aurora
Rate several dimensions of the concept. · Credibility"},{"key":"question:Q7_1:attr:3","kind":"single-choice","label":"Ratings for Concept A — Aurora
Rate several dimensions of the concept. · Purchase fit"},{"key":"question:Q8_1","kind":"ranking","label":"Rank strengths for Concept A — Aurora
Rank the most important touchpoints for this concept."},{"key":"question:Q9_1","kind":"text","label":"Open feedback for Concept A — Aurora
Explain what should be improved."},{"key":"question:Q10_1","kind":"number","label":"Price expectation for Concept A — Aurora
Use a slider to provide an expected monthly price."},{"key":"question:Q11_1:attr:1","kind":"single-choice","label":"Recommendation for Concept A — Aurora
Likelihood to recommend. · Personal use"},{"key":"question:Q11_1:attr:2","kind":"single-choice","label":"Recommendation for Concept A — Aurora
Likelihood to recommend. · Family or team use"},{"key":"question:Q12_1","kind":"single-choice","label":"Best channel for Concept A — Aurora
Choose the best introduction channel."},{"key":"question:Q13_1:attr:1","kind":"multi-choice","label":"Barriers for Concept A — Aurora
Choose possible barriers by touchpoint. · First impression"},{"key":"question:Q13_1:attr:2","kind":"multi-choice","label":"Barriers for Concept A — Aurora
Choose possible barriers by touchpoint. · Value clarity"},{"key":"question:Q13_1:attr:3","kind":"multi-choice","label":"Barriers for Concept A — Aurora
Choose possible barriers by touchpoint. · Trust signal"},{"key":"question:Q13_1:attr:4","kind":"multi-choice","label":"Barriers for Concept A — Aurora
Choose possible barriers by touchpoint. · Purchase motivation"},{"key":"question:Q13_1:attr:5","kind":"multi-choice","label":"Barriers for Concept A — Aurora
Choose possible barriers by touchpoint. · Support need"},{"key":"question:Q14_1","kind":"date","label":"Likely adoption date for Concept A — Aurora
Select a plausible adoption date."},{"key":"question:Q15_1:attr:1","kind":"number","label":"Allocate attention for Concept A — Aurora
Use dial controls across three touchpoints. · Launch message"},{"key":"question:Q15_1:attr:2","kind":"number","label":"Allocate attention for Concept A — Aurora
Use dial controls across three touchpoints. · Proof points"},{"key":"question:Q15_1:attr:3","kind":"number","label":"Allocate attention for Concept A — Aurora
Use dial controls across three touchpoints. · Support offer"},{"key":"question:Q6_2","kind":"single-choice","label":"Appeal for Concept B — Beacon
How appealing is this concept?"},{"key":"question:Q7_2:attr:1","kind":"single-choice","label":"Ratings for Concept B — Beacon
Rate several dimensions of the concept. · Uniqueness"},{"key":"question:Q7_2:attr:2","kind":"single-choice","label":"Ratings for Concept B — Beacon
Rate several dimensions of the concept. · Credibility"},{"key":"question:Q7_2:attr:3","kind":"single-choice","label":"Ratings for Concept B — Beacon
Rate several dimensions of the concept. · Purchase fit"},{"key":"question:Q8_2","kind":"ranking","label":"Rank strengths for Concept B — Beacon
Rank the most important touchpoints for this concept."},{"key":"question:Q9_2","kind":"text","label":"Open feedback for Concept B — Beacon
Explain what should be improved."},{"key":"question:Q10_2","kind":"number","label":"Price expectation for Concept B — Beacon
Use a slider to provide an expected monthly price."},{"key":"question:Q11_2:attr:1","kind":"single-choice","label":"Recommendation for Concept B — Beacon
Likelihood to recommend. · Personal use"},{"key":"question:Q11_2:attr:2","kind":"single-choice","label":"Recommendation for Concept B — Beacon
Likelihood to recommend. · Family or team use"},{"key":"question:Q12_2","kind":"single-choice","label":"Best channel for Concept B — Beacon
Choose the best introduction channel."},{"key":"question:Q13_2:attr:1","kind":"multi-choice","label":"Barriers for Concept B — Beacon
Choose possible barriers by touchpoint. · First impression"},{"key":"question:Q13_2:attr:2","kind":"multi-choice","label":"Barriers for Concept B — Beacon
Choose possible barriers by touchpoint. · Value clarity"},{"key":"question:Q13_2:attr:3","kind":"multi-choice","label":"Barriers for Concept B — Beacon
Choose possible barriers by touchpoint. · Trust signal"},{"key":"question:Q13_2:attr:4","kind":"multi-choice","label":"Barriers for Concept B — Beacon
Choose possible barriers by touchpoint. · Purchase motivation"},{"key":"question:Q13_2:attr:5","kind":"multi-choice","label":"Barriers for Concept B — Beacon
Choose possible barriers by touchpoint. · Support need"},{"key":"question:Q14_2","kind":"date","label":"Likely adoption date for Concept B — Beacon
Select a plausible adoption date."},{"key":"question:Q15_2:attr:1","kind":"number","label":"Allocate attention for Concept B — Beacon
Use dial controls across three touchpoints. · Launch message"},{"key":"question:Q15_2:attr:2","kind":"number","label":"Allocate attention for Concept B — Beacon
Use dial controls across three touchpoints. · Proof points"},{"key":"question:Q15_2:attr:3","kind":"number","label":"Allocate attention for Concept B — Beacon
Use dial controls across three touchpoints. · Support offer"},{"key":"question:Q6_3","kind":"single-choice","label":"Appeal for Concept C — Compass
How appealing is this concept?"},{"key":"question:Q7_3:attr:1","kind":"single-choice","label":"Ratings for Concept C — Compass
Rate several dimensions of the concept. · Uniqueness"},{"key":"question:Q7_3:attr:2","kind":"single-choice","label":"Ratings for Concept C — Compass
Rate several dimensions of the concept. · Credibility"},{"key":"question:Q7_3:attr:3","kind":"single-choice","label":"Ratings for Concept C — Compass
Rate several dimensions of the concept. · Purchase fit"},{"key":"question:Q8_3","kind":"ranking","label":"Rank strengths for Concept C — Compass
Rank the most important touchpoints for this concept."},{"key":"question:Q9_3","kind":"text","label":"Open feedback for Concept C — Compass
Explain what should be improved."},{"key":"question:Q10_3","kind":"number","label":"Price expectation for Concept C — Compass
Use a slider to provide an expected monthly price."},{"key":"question:Q11_3:attr:1","kind":"single-choice","label":"Recommendation for Concept C — Compass
Likelihood to recommend. · Personal use"},{"key":"question:Q11_3:attr:2","kind":"single-choice","label":"Recommendation for Concept C — Compass
Likelihood to recommend. · Family or team use"},{"key":"question:Q12_3","kind":"single-choice","label":"Best channel for Concept C — Compass
Choose the best introduction channel."},{"key":"question:Q13_3:attr:1","kind":"multi-choice","label":"Barriers for Concept C — Compass
Choose possible barriers by touchpoint. · First impression"},{"key":"question:Q13_3:attr:2","kind":"multi-choice","label":"Barriers for Concept C — Compass
Choose possible barriers by touchpoint. · Value clarity"},{"key":"question:Q13_3:attr:3","kind":"multi-choice","label":"Barriers for Concept C — Compass
Choose possible barriers by touchpoint. · Trust signal"},{"key":"question:Q13_3:attr:4","kind":"multi-choice","label":"Barriers for Concept C — Compass
Choose possible barriers by touchpoint. · Purchase motivation"},{"key":"question:Q13_3:attr:5","kind":"multi-choice","label":"Barriers for Concept C — Compass
Choose possible barriers by touchpoint. · Support need"},{"key":"question:Q14_3","kind":"date","label":"Likely adoption date for Concept C — Compass
Select a plausible adoption date."},{"key":"question:Q15_3:attr:1","kind":"number","label":"Allocate attention for Concept C — Compass
Use dial controls across three touchpoints. · Launch message"},{"key":"question:Q15_3:attr:2","kind":"number","label":"Allocate attention for Concept C — Compass
Use dial controls across three touchpoints. · Proof points"},{"key":"question:Q15_3:attr:3","kind":"number","label":"Allocate attention for Concept C — Compass
Use dial controls across three touchpoints. · Support offer"},{"key":"question:Q16","kind":"multi-choice","label":"Wrap-up multi 1
Additional multi-select coverage."},{"key":"question:Q17","kind":"single-choice","label":"Wrap-up star 2
Additional star coverage."},{"key":"question:Q18","kind":"text","label":"Wrap-up text 3
Additional short text coverage."},{"key":"question:Q19","kind":"number","label":"Wrap-up number 4
Additional numeric coverage."},{"key":"question:Q20","kind":"single-choice","label":"Wrap-up NPS 5
Additional NPS coverage."},{"key":"question:Q21","kind":"single-choice","label":"Wrap-up single 6
Additional one-question-per-page concept-test coverage."},{"key":"question:Q22","kind":"multi-choice","label":"Wrap-up multi 7
Additional multi-select coverage."},{"key":"question:Q23","kind":"single-choice","label":"Wrap-up star 8
Additional star coverage."},{"key":"question:Q24","kind":"text","label":"Wrap-up text 9
Additional short text coverage."},{"key":"question:Q25","kind":"number","label":"Wrap-up number 10
Additional numeric coverage."},{"key":"question:Q26","kind":"single-choice","label":"Wrap-up NPS 11
Additional NPS coverage."},{"key":"question:Q27","kind":"single-choice","label":"Wrap-up single 12
Additional one-question-per-page concept-test coverage."},{"key":"question:Q28","kind":"multi-choice","label":"Wrap-up multi 13
Additional multi-select coverage."},{"key":"question:Q29","kind":"single-choice","label":"Wrap-up star 14
Additional star coverage."},{"key":"question:Q30","kind":"text","label":"Wrap-up text 15
Additional short text coverage."},{"key":"question:Q31","kind":"number","label":"Wrap-up number 16
Additional numeric coverage."},{"key":"question:Q32","kind":"single-choice","label":"Wrap-up NPS 17
Additional NPS coverage."},{"key":"question:Q33","kind":"single-choice","label":"Wrap-up single 18
Additional one-question-per-page concept-test coverage."}],"dimensions":[{"id":"question:Q2","label":"Gender
Used with age band and concept cells for 3-way priority quota assignment.","kind":"single-choice","segments":[{"id":"1","label":"Male"},{"id":"2","label":"Female"},{"id":"3","label":"Another identity"}]},{"id":"question:SQ3","label":"Category usage
Category qualification and branch context.","kind":"single-choice","segments":[{"id":"1","label":"Use the category weekly"},{"id":"2","label":"Use the category monthly"},{"id":"3","label":"Rarely use the category"}]}]},"demoSampleCount":100}]

Choose the concept worth advancing.

Decision index by concept

Appeal, purchase fit and advocacy

Appeal versus expected price

Investment readiness

Where the decision starts

Read the concept signal through the respondent lens.